EmailListUS gives you instant access to the educators you want to target and allows you to customize your list to fit needs and your budget.
The federal stimulus is gone. The March 28, 2026 deadline to liquidate ESSER dollars passed with no further extensions, leaving as much as $3 billion in already-obligated contracts stranded across 41 states, and the 2026-27 fiscal year that began July 1 is the first fully stimulus-free budget K-12 has run since the pandemic. Selling to schools after ESSER funding ended…
The average school district ran nearly 3,000 distinct edtech tools last year, a 9% jump over the year before, and right now, in the quiet weeks of summer, IT and curriculum leaders are cutting that list down. Denver Public Schools pared its stack from more than 1,000 tools to 346 and saved about $1 million doing it. If you sell…
Nearly four in ten K-12 officials — 37% — say they're more likely to engage with a vendor that offers a free trial, according to the EdWeek Research Center. Yet most cold emails to schools open with a feature list and a request for a 30-minute demo. That mismatch is the real reason your reply rate is low, and it's…
Twenty-three percent of the nation's 500 largest school districts changed superintendents during the 2024-25 school year, up from 20% the year before and well above the pre-pandemic norm of 14 to 16 percent. District Administration called 2025 a record high. Most of those transitions take effect July 1, which means a real share of the “warm” district contacts in your…
The vast majority of U.S. public school districts operate on a fiscal year that runs July 1 to June 30. For companies that sell to schools, that single fact creates a short, high-value selling window most vendors ignore: the first weeks of July, when new budgets activate and discretionary spending resets. If you sell into education, the best time to…
Selling into the K–12 education market requires more than just a strong product—it requires timing, relevance, and a deep understanding of how schools actually receive and allocate funding. One of the most important and often misunderstood funding streams is Title I, a federal program designed to support schools with high percentages of low-income students. For vendors, Title I represents a…
Engaging with K-12 schools and districts is a distinct experience for companies looking to sell their products or services. It's a market where each sale contributes to educational enrichment and the future of students. This guide provides a roadmap for companies to navigate the intricacies of the K-12 market, enhance their sales strategies, and forge meaningful connections with decision-makers in…
In the competitive world of edtech, where the industry is projected to reach $605 billion by 2027, email marketing is a proven strategy with an impressive ROI of $36 for every $1 spent. To effectively reach educators, institutions, parents, and learners, follow these steps for a successful email marketing strategy: 1. Identify Your Audience Understanding your audience is the…
The life of a public school teacher involves a meticulous balance between personal preparation, academic instruction, and the emotional and social development of their students. This detailed account breaks down a typical day into segments, highlighting the tasks and challenges faced at different times. 5:30 AM - Early Preparation The day starts early for most public school teachers, often…
In the competitive world of educational products and services, companies aiming to sell to schools and districts often face the challenge of effectively reaching and influencing the key decision-makers. With a plethora of products vying for attention, the need for a strategic marketing approach is paramount. This article explores how businesses can leverage email marketing strategies and K12 email lists,…
Engaging with school districts and educational institutions for marketing purposes requires a strategic and respectful approach, considering the educational sector's distinctive nature. Unlike conventional B2B or B2C marketing, reaching out to educational entities involves understanding a complex array of stakeholders, navigating budgetary limits, and aligning with the core mission of enhancing student success. This guide outlines effective tactics for connecting…
In the intricate world of K-12 education, the buying cycle is a crucial element that companies must understand to effectively sell their products and services. Unlike other industries, the purchasing process in schools and districts follows a unique pattern, influenced by various factors such as budget cycles, academic calendars, and changing educational needs. This article aims to provide a comprehensive…
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