As other forms of media have grown in worldwide acceptance in the past, e-mail marketing now is an integral part of that same mainstream and the number of new users of e-mail marketing grows everyday.
On a marketing level, an opt-in e-mail promotion campaign "pushes" a message directly into an individual user's in box and does not have to wait for a radio spot or a magazine issue or television commercial in order to make it's debut.
E-mail Marketing can read like a great piece of literature or a great looking catalog. It can be a completely interactive - point and click - reaction. Most importantly, e-mail marketing allows the e-mail marketer to communicate on a one to one basis through the use of personalized language, salutations and other methods.
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