For direct response marketing, opt-in e-mail marketing is less expensive, faster and more effective than any other current marketing media. E-mail marketing allows you to target an audience that is primed and ready to hear your message.
No other form of marketing is comparative to e-mailing because of its interactivity. Unlike a print ad, television commercial, radio spots, direct mail or any other offline media, a marketing campaign via e-mail encourages and facilitates direct and immediate interactivity. Due to the fast interactive nature of an e-mail marketing campaign, a sales or e-mail lead generation campaign can be completed within a matter of days of its initial deployment date.
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