For direct response marketing, opt-in e-mail marketing is less expensive, faster, and more effective than any other current marketing media. This is no news to marketers that have been practicing this form of marketing for the last few years. E-mail marketing allows you to target an audience that is primed and ready to hear your message.
No other form of marketing is comparative to e-mailing because of its interactivity. Unlike a print ad, television commercial, radio spots, direct mail, or any other offline media, a marketing campaign via e-mail encourages and facilitates direct and immediate interactivity. Due to the fast interactive nature of an e-mail marketing campaign, a sales or e-mail lead generation campaign can be completed within a matter of days of its initial deployment date.
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