Reach 47,582 verified elementary school principals across the country — the K-5 building leaders who set the tone for their schools and sign off on early-grade curriculum, classroom tools, and programs. Elementary schools are the most numerous school type in the U.S., which makes their principals one of the largest and most reachable decision-maker groups in K-12.
An elementary principal buys differently than a high school principal. Their priorities are foundational literacy and numeracy, social-emotional learning, early intervention, and family engagement — not athletics, AP courses, or CTE. Messaging that speaks to K-5 outcomes lands far better here than a generic K-12 pitch, which is exactly why this grade-specific list outperforms a blanket send.
Delivered as a ready-to-use Excel file for your CRM or email platform, with optional columns for NCES ID, grade span, county, enrollment, urban area, and Title I status.
This list is built for organizations selling into the elementary grades — early-literacy and phonics programs, foundational math and reading curriculum, SEL and classroom-management tools, elementary edtech apps, classroom supplies and furniture, and enrichment or after-school providers. In an elementary building, the principal is typically the person who approves these purchases.
Every elementary record is verified and refreshed every week or two for low bounce rates, and maintained in line with CAN-SPAM, CCPA, and GDPR standards.
This list includes 47,582 verified elementary school principal records nationwide, refreshed weekly to bi-weekly.
Yes — it covers principals of schools serving the elementary grades across common grade configurations. Use the optional grade-span column to refine.
Yes — use the Build a List tool to filter by state, metro, enrollment, or Title I status.
As an instant Excel download after purchase, for unlimited use across your campaigns.
Weekly to bi-weekly, so your contacts stay current and bounce rates stay low.
Build a List