Reach 19,735 verified high school principals nationwide — the grades 9-12 building leaders running the largest, most complex, and best-funded schools in K-12. A high school principal oversees academics, athletics, counseling, career pathways, and a substantial budget, which makes them a high-value decision-maker for a wide range of vendors.
High schools operate on a different scale and mission than elementary or middle schools. The priorities here are graduation and college-and-career readiness: AP, IB, and dual enrollment; career and technical education (CTE); testing and college admissions; athletics and activities; and student information systems that manage hundreds or thousands of students. Messaging built for 9-12 outcomes reaches these leaders in a way generic K-12 copy never does.
Delivered as a ready-to-use Excel file for your CRM or email platform, with optional columns for NCES ID, grade span, county, enrollment, urban area, and Title I status.
This list is built for organizations selling into high schools — college- and career-readiness platforms, AP/IB and test-prep providers, CTE and dual-enrollment programs, SIS and scheduling software, athletics and activities vendors, scholarship and admissions services, and workforce or higher-ed recruiters. In a high school, the principal is the leader who approves or champions these purchases.
Every high school record is verified and refreshed every week or two for low bounce rates, and maintained in line with CAN-SPAM, CCPA, and GDPR standards.
This list includes 19,735 verified high school principal records nationwide, refreshed weekly to bi-weekly.
Yes — it covers principals of schools serving the high school grades across common configurations. Use the optional grade-span column to refine.
Yes — use the Build a List tool to filter by state, metro, enrollment, or Title I status.
As an instant Excel download after purchase, for unlimited use across your campaigns.
Weekly to bi-weekly, so your contacts stay current and bounce rates stay low.
Build a List