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Four in 10 district leaders expect professional development spending to increase in 2026-27 — more than any other budget category, including devices, according to EdWeek Research Center surveys behind the Market Brief purchasing priorities report. While vendors crowd into shrinking instructional and technology lines, PD is one of the few places district money is moving up. Selling professional development to…
More than 1 in 10 principals and district leaders now say their systems cap new vendor contracts at a maximum of one year, according to EdWeek Market Brief's School District Purchasing Priorities 2026-27 report. That is a structural break from the multi-year default education vendors built their revenue models on, and it lands right as districts finalize 2026-27 agreements. If…
The 2026-27 school year does not have a first day. It has about seven weeks of them. Districts in South Carolina's Aiken County went back the week of July 23. Chattooga County, Georgia returned July 24, most of metro Atlanta reports August 3, several Mississippi districts start July 29, and New York City doesn't open until September 10. If your…
Twenty-three percent of the nation's 500 largest school districts changed superintendents during the 2024-25 school year, up from 20% the year before and well above the pre-pandemic norm of 14 to 16 percent. District Administration called 2025 a record high. Most of those transitions take effect July 1, which means a real share of the “warm” district contacts in your…
Selling into the K–12 education market requires more than just a strong product—it requires timing, relevance, and a deep understanding of how schools actually receive and allocate funding. One of the most important and often misunderstood funding streams is Title I, a federal program designed to support schools with high percentages of low-income students. For vendors, Title I represents a…
School safety continues to be one of the highest-priority conversations happening across K-12 districts. Whether schools are evaluating visitor management systems, emergency communication software, campus surveillance, access control, behavioral threat tools, or classroom safety equipment, districts are spending time and budget reviewing solutions that protect students and staff. For companies selling school safety products, one of the biggest mistakes is…
