EmailListUS gives you instant access to the educators you want to target and allows you to customize your list to fit needs and your budget.
Security researchers at KnowBe4 now classify 86% of analyzed phishing attacks as AI-driven, and K-12 is a favorite target: the most common school phishing play is an email impersonating a superintendent or principal, asking staff for gift cards, payroll changes, or W-2 data. Last November, a Wisconsin district cut $67,000 in checks to a scammer posing as its own superintendent.…
An email address that still delivers can belong to the wrong person. NCES data reported by EdWeek shows 11.2% of public school principals left the role between 2020-21 and 2021-22, and another 5.9% moved to a different school. That is roughly one principal in six sitting in a new seat, before you count superintendents, directors, or coordinators. Most of that…
Selling curriculum or educational technology to K-12 schools is rarely about reaching one person. A great product can still struggle if it lands in the wrong inbox. Many companies start by emailing principals or superintendents only. While those leaders matter, curriculum and EdTech buying decisions usually involve several people—each with different priorities. A curriculum director may focus on standards alignment.…
Four in 10 district leaders expect professional development spending to increase in 2026-27 — more than any other budget category, including devices, according to EdWeek Research Center surveys behind the Market Brief purchasing priorities report. While vendors crowd into shrinking instructional and technology lines, PD is one of the few places district money is moving up. Selling professional development to…
Twenty-three percent of the nation's 500 largest school districts changed superintendents during the 2024-25 school year, up from 20% the year before and well above the pre-pandemic norm of 14 to 16 percent. District Administration called 2025 a record high. Most of those transitions take effect July 1, which means a real share of the “warm” district contacts in your…
Selling into the K–12 education market requires more than just a strong product—it requires timing, relevance, and a deep understanding of how schools actually receive and allocate funding. One of the most important and often misunderstood funding streams is Title I, a federal program designed to support schools with high percentages of low-income students. For vendors, Title I represents a…
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