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The Fastest-Growing Budget in K-12: How to Sell Into Career and Technical Education

While core instructional budgets flatten, one line is expanding: career and technical education. About 8.6 million students took a CTE course in 2023-24, up from 7.5 million four years earlier, a 16% jump, and the number of concentrators, students going deep into one career pathway, grew 25%. Roughly 12 million students now rely on the $1.4 billion Perkins V program,…

Read NowThe Fastest-Growing Budget in K-12: How to Sell Into Career and Technical Education

Best Titles to Reach for Curriculum and EdTech Sales

Selling curriculum or educational technology to K-12 schools is rarely about reaching one person. A great product can still struggle if it lands in the wrong inbox. Many companies start by emailing principals or superintendents only. While those leaders matter, curriculum and EdTech buying decisions usually involve several people—each with different priorities. A curriculum director may focus on standards alignment.…

Read NowBest Titles to Reach for Curriculum and EdTech Sales

Write the Email That Gets Forwarded: One Send That Reaches the Whole K-12 Buying Committee

Roughly seven roles influence a typical K-12 purchase, from the teacher who requests a product to the business official who releases the money. You will email one of them. The other six will meet you as a forward, and the email you wrote for that first inbox is the only pitch they will ever see. That is the real assignment…

Read NowWrite the Email That Gets Forwarded: One Send That Reaches the Whole K-12 Buying Committee

The One-Year Contract Cap: How to Win K-12 Deals You Have to Re-Earn Every Year

More than 1 in 10 principals and district leaders now say their systems cap new vendor contracts at a maximum of one year, according to EdWeek Market Brief's School District Purchasing Priorities 2026-27 report. That is a structural break from the multi-year default education vendors built their revenue models on, and it lands right as districts finalize 2026-27 agreements. If…

Read NowThe One-Year Contract Cap: How to Win K-12 Deals You Have to Re-Earn Every Year

Public Schools Are Crowded. The Private and Charter Goldmine Is Wide Open.

The vast majority of education vendors point their outreach at public school districts — and they're all crowded into the same inboxes. Meanwhile, roughly 30,000 private K-12 schools (about 4.9 million students) and some 8,000 charter schools (3.8 million students, an all-time high) get a fraction of the attention. If you sell into education, selling to private and charter schools…

Read NowPublic Schools Are Crowded. The Private and Charter Goldmine Is Wide Open.

The Two-Week Window Most Vendors Sleep Through: Selling Into the July 1 Budget Reset

The vast majority of U.S. public school districts operate on a fiscal year that runs July 1 to June 30. For companies that sell to schools, that single fact creates a short, high-value selling window most vendors ignore: the first weeks of July, when new budgets activate and discretionary spending resets. If you sell into education, the best time to…

Read NowThe Two-Week Window Most Vendors Sleep Through: Selling Into the July 1 Budget Reset

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