Companies spend a lot of time plowing through Google to find potential link targets for client websites. Driving a new customer to your business or getting somebody to follow you socially is not that complicated, but are you doing it the right way?
Email Lists are awesome for getting targeted traffic and social link building because someone else has already done some of the hard work for you. You have all the company information regarding the targeted group and you have several ways of reaching them: email, phone, fax and postal mail.
The most common mistake with email marketing is that people try to sell within the first email. Try to use your email message as a door to get them on your website, and there lies your selling power. At this point the customer can see a lot of information regarding your service or product.
Make an effort to have a landing page specific to the subject of the email that would focus on one thing instead of a variety of services or products. This will act as a gateway for them to continue onto your website and then see your other services or products.

Try to add something like discounts, free shipping or free service for Facebook and X. Even without buying your product, the curiosity of how much or what it is will make them follow or like you. This is a great way to already have people for potential leads at any time.