Welcome to EmailListUS.com Blog

EmailListUS gives you instant access to the educators you want to target and allows you to customize your list to fit needs and your budget.

Latest Articles

The ESA Enrollment Surge: How to Sell Into Private and Parochial Schools Flush With Per-Pupil Dollars

Texas just launched a $1 billion education savings account program — the largest first-year school-choice fund in U.S. history — enrolling roughly 96,000 students at $10,500 each for private and hybrid schooling. Alabama's CHOOSE Act put $250 million behind up to $7,000 per student for about 50,000 applicants. Oklahoma raised its parental-choice tax credit cap to $275 million. If you…

Read NowThe ESA Enrollment Surge: How to Sell Into Private and Parochial Schools Flush With Per-Pupil Dollars

AI Scammers Are Impersonating Superintendents. Here’s How Districts Decide Your Email Isn’t the Phish

Security researchers at KnowBe4 now classify 86% of analyzed phishing attacks as AI-driven, and K-12 is a favorite target: the most common school phishing play is an email impersonating a superintendent or principal, asking staff for gift cards, payroll changes, or W-2 data. Last November, a Wisconsin district cut $67,000 in checks to a scammer posing as its own superintendent.…

Read NowAI Scammers Are Impersonating Superintendents. Here’s How Districts Decide Your Email Isn’t the Phish

Your School Email List Goes Stale Every Summer: Clean It Before Gmail and Outlook Punish You

An email address that still delivers can belong to the wrong person. NCES data reported by EdWeek shows 11.2% of public school principals left the role between 2020-21 and 2021-22, and another 5.9% moved to a different school. That is roughly one principal in six sitting in a new seat, before you count superintendents, directors, or coordinators. Most of that…

Read NowYour School Email List Goes Stale Every Summer: Clean It Before Gmail and Outlook Punish You

Blasting Schools Cold in September Is Why You Land in Spam. Warm Your Domain Now.

Since late 2025, Gmail rejects non-compliant bulk email outright instead of quietly filing it under spam, and Microsoft has been bouncing unauthenticated volume senders with a hard 550 error since May 2025. If your school list sat untouched since the last bell rang in June, email deliverability to schools this September depends almost entirely on what you do in the…

Read NowBlasting Schools Cold in September Is Why You Land in Spam. Warm Your Domain Now.

The Attendance Line Item Nobody Was Selling To: Reaching K-12 Student-Services Directors

About 22% of K-12 students were chronically absent in the 2024-25 school year — roughly 10.8 million kids — and in nearly half of large urban districts the rate topped 30%, according to RAND's American School District Panel. That number stopped being a compliance footnote years ago. Districts now fund attendance recovery as a standing line item, and the person…

Read NowThe Attendance Line Item Nobody Was Selling To: Reaching K-12 Student-Services Directors

The Fastest-Growing Budget in K-12: How to Sell Into Career and Technical Education

While core instructional budgets flatten, one line is expanding: career and technical education. About 8.6 million students took a CTE course in 2023-24, up from 7.5 million four years earlier, a 16% jump, and the number of concentrators, students going deep into one career pathway, grew 25%. Roughly 12 million students now rely on the $1.4 billion Perkins V program,…

Read NowThe Fastest-Growing Budget in K-12: How to Sell Into Career and Technical Education

Subscribe to our blog

Get first-hand access to our top posts directly in your inbox

Recommended

Comprehensive Guide to Engaging K-12 School and District Buyers

Engaging with K-12 schools and districts is a distinct experience for companies looking to sell their products or services. It's a market where each sale contributes to educational enrichment and the future of students. This guide provides a roadmap for companies to navigate the intricacies of the K-12 market, enhance their sales strategies, and forge meaningful connections with decision-makers in…

Read NowComprehensive Guide to Engaging K-12 School and District Buyers

Effective Marketing Strategies to Reach School and District Decision-Makers

In the competitive world of educational products and services, companies aiming to sell to schools and districts often face the challenge of effectively reaching and influencing the key decision-makers. With a plethora of products vying for attention, the need for a strategic marketing approach is paramount. This article explores how businesses can leverage email marketing strategies and K12 email lists,…

Read NowEffective Marketing Strategies to Reach School and District Decision-Makers

A Day in the Life of a Public School Teacher: A Timed Overview

The life of a public school teacher involves a meticulous balance between personal preparation, academic instruction, and the emotional and social development of their students. This detailed account breaks down a typical day into segments, highlighting the tasks and challenges faced at different times.   5:30 AM - Early Preparation The day starts early for most public school teachers, often…

Read NowA Day in the Life of a Public School Teacher: A Timed Overview

Why Email Lists Are a Game-Changer for EdTech Companies

In the competitive world of edtech, where the industry is projected to reach $605 billion by 2027, email marketing is a proven strategy with an impressive ROI of $36 for every $1 spent. To effectively reach educators, institutions, parents, and learners, follow these steps for a successful email marketing strategy:   1. Identify Your Audience Understanding your audience is the…

Read NowWhy Email Lists Are a Game-Changer for EdTech Companies

Understanding Buying Cycles in K-12 Schools and Districts

In the intricate world of K-12 education, the buying cycle is a crucial element that companies must understand to effectively sell their products and services. Unlike other industries, the purchasing process in schools and districts follows a unique pattern, influenced by various factors such as budget cycles, academic calendars, and changing educational needs. This article aims to provide a comprehensive…

Read NowUnderstanding Buying Cycles in K-12 Schools and Districts

Promoting Products and Services to School and District Educational Institutions

Engaging with school districts and educational institutions for marketing purposes requires a strategic and respectful approach, considering the educational sector's distinctive nature. Unlike conventional B2B or B2C marketing, reaching out to educational entities involves understanding a complex array of stakeholders, navigating budgetary limits, and aligning with the core mission of enhancing student success. This guide outlines effective tactics for connecting…

Read NowPromoting Products and Services to School and District Educational Institutions