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Four in 10 district leaders expect professional development spending to increase in 2026-27 — more than any other budget category, including devices, according to EdWeek Research Center surveys behind the Market Brief purchasing priorities report. While vendors crowd into shrinking instructional and technology lines, PD is one of the few places district money is moving up. Selling professional development to…
Roughly seven roles influence a typical K-12 purchase, from the teacher who requests a product to the business official who releases the money. You will email one of them. The other six will meet you as a forward, and the email you wrote for that first inbox is the only pitch they will ever see. That is the real assignment…
More than 1 in 10 principals and district leaders now say their systems cap new vendor contracts at a maximum of one year, according to EdWeek Market Brief's School District Purchasing Priorities 2026-27 report. That is a structural break from the multi-year default education vendors built their revenue models on, and it lands right as districts finalize 2026-27 agreements. If…
The vast majority of education vendors point their outreach at public school districts — and they're all crowded into the same inboxes. Meanwhile, roughly 30,000 private K-12 schools (about 4.9 million students) and some 8,000 charter schools (3.8 million students, an all-time high) get a fraction of the attention. If you sell into education, selling to private and charter schools…
Twenty-six states now require bell-to-bell cell phone bans in public schools, and most of those laws take effect for the 2026-27 school year — the one starting right now. That has created a school cell phone ban compliance budget that barely existed three years ago: districts are buying magnetic pouches, phone lockers, check-in cabinets, signage, and enforcement training, with contracts…
The 2026-27 school year does not have a first day. It has about seven weeks of them. Districts in South Carolina's Aiken County went back the week of July 23. Chattooga County, Georgia returned July 24, most of metro Atlanta reports August 3, several Mississippi districts start July 29, and New York City doesn't open until September 10. If your…
