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EmailListUS gives you instant access to the educators you want to target and allows you to customize your list to fit needs and your budget.

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Email Sunsetting: The Overlooked Strategy That Can Save Your Email Marketing

If you’re investing in email campaigns, one metric should always be top of mind: engagement. It’s not enough to have thousands of email addresses—if your recipients aren’t interacting with your content, you're not just wasting time—you’re damaging your ability to reach anyone at all. That’s where email sunsetting comes in.   What Is Email Sunsetting (And Why You Should Care)?…

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The June School Budget Rush: Why “Use It or Lose It” Means Now Is the Time to Market to Schools

As June approaches, schools and districts across the country find themselves in a familiar situation: looking at remaining budget funds that must be spent before they expire. For companies that sell products or services to the K-12 education market, this presents a unique and powerful opportunity. Most public school districts operate on a fiscal year that ends on June 30th.…

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The Best Subject Lines for Cold Emails to Educators

In the competitive world of K-12 and higher education marketing, your cold email subject line is the first impression you make on school administrators, teachers, and district decision-makers. A well-crafted subject line can significantly boost your open rates and increase engagement, while a weak or generic one can land your email in the trash—or worse, the spam folder. Educators receive…

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Gamification in Email Marketing: Turning School and District Campaigns into Engaging Experiences

Email marketing has long been a trusted tool for schools and districts to share important updates, celebrate achievements, and foster community spirit. However, with crowded inboxes and competing messages, simply sending out newsletters isn’t enough. Enter gamification—the strategic use of game-like elements such as contests, rewards, and challenges—to transform your school or district emails into interactive and engaging experiences.  …

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Leveraging AI for Hyper-Personalized Email Campaigns

In today’s digital landscape, standing out in a crowded inbox means delivering messages that are not just relevant, but deeply personalized. AI is transforming email marketing by enabling hyper-personalization—tailoring every element of your email to match each subscriber’s unique interests and behaviors.   What Is Hyper-Personalization? Hyper-personalization goes far beyond simply adding a recipient’s name. It involves using AI to…

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What Superintendents Look for in Vendors: A Guide for Education Marketers

Superintendents play a critical role in school districts, overseeing operations, budgeting, and educational initiatives. As top decision-makers, they evaluate vendors carefully to ensure products and services align with their schools’ needs. For education marketers, understanding what superintendents prioritize when selecting vendors can significantly improve outreach and sales strategies. This guide explores the key factors superintendents consider and how businesses can…

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