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Districts Are Spending More on Professional Development, Not Less. Here’s Who Signs Off and When to Email Them

Four in 10 district leaders expect professional development spending to increase in 2026-27 — more than any other budget category, including devices, according to EdWeek Research Center surveys behind the Market Brief purchasing priorities report. While vendors crowd into shrinking instructional and technology lines, PD is one of the few places district money is moving up. Selling professional development to…

Read NowDistricts Are Spending More on Professional Development, Not Less. Here’s Who Signs Off and When to Email Them

Public Schools Are Crowded. The Private and Charter Goldmine Is Wide Open.

The vast majority of education vendors point their outreach at public school districts — and they're all crowded into the same inboxes. Meanwhile, roughly 30,000 private K-12 schools (about 4.9 million students) and some 8,000 charter schools (3.8 million students, an all-time high) get a fraction of the attention. If you sell into education, selling to private and charter schools…

Read NowPublic Schools Are Crowded. The Private and Charter Goldmine Is Wide Open.

Districts Are Cutting Vendors First Post-ESSER. Here’s How to Get Reclassified as “Essential.”

The federal stimulus is gone. The March 28, 2026 deadline to liquidate ESSER dollars passed with no further extensions, leaving as much as $3 billion in already-obligated contracts stranded across 41 states, and the 2026-27 fiscal year that began July 1 is the first fully stimulus-free budget K-12 has run since the pandemic. Selling to schools after ESSER funding ended…

Read NowDistricts Are Cutting Vendors First Post-ESSER. Here’s How to Get Reclassified as “Essential.”

Your Tools Are Getting Audited This Summer. Here’s How to Not Get Cut From the District Stack.

The average school district ran nearly 3,000 distinct edtech tools last year, a 9% jump over the year before, and right now, in the quiet weeks of summer, IT and curriculum leaders are cutting that list down. Denver Public Schools pared its stack from more than 1,000 tools to 346 and saved about $1 million doing it. If you sell…

Read NowYour Tools Are Getting Audited This Summer. Here’s How to Not Get Cut From the District Stack.

37% of School Leaders Say One Thing Makes Them Open Your Email. Most Vendors Skip It

Nearly four in ten K-12 officials — 37% — say they're more likely to engage with a vendor that offers a free trial, according to the EdWeek Research Center. Yet most cold emails to schools open with a feature list and a request for a 30-minute demo. That mismatch is the real reason your reply rate is low, and it's…

Read Now37% of School Leaders Say One Thing Makes Them Open Your Email. Most Vendors Skip It

The Two-Week Window Most Vendors Sleep Through: Selling Into the July 1 Budget Reset

The vast majority of U.S. public school districts operate on a fiscal year that runs July 1 to June 30. For companies that sell to schools, that single fact creates a short, high-value selling window most vendors ignore: the first weeks of July, when new budgets activate and discretionary spending resets. If you sell into education, the best time to…

Read NowThe Two-Week Window Most Vendors Sleep Through: Selling Into the July 1 Budget Reset

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