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Your School Email List Goes Stale Every Summer: Clean It Before Gmail and Outlook Punish You

An email address that still delivers can belong to the wrong person. NCES data reported by EdWeek shows 11.2% of public school principals left the role between 2020-21 and 2021-22, and another 5.9% moved to a different school. That is roughly one principal in six sitting in a new seat, before you count superintendents, directors, or coordinators. Most of that…

Read NowYour School Email List Goes Stale Every Summer: Clean It Before Gmail and Outlook Punish You

The Attendance Line Item Nobody Was Selling To: Reaching K-12 Student-Services Directors

About 22% of K-12 students were chronically absent in the 2024-25 school year — roughly 10.8 million kids — and in nearly half of large urban districts the rate topped 30%, according to RAND's American School District Panel. That number stopped being a compliance footnote years ago. Districts now fund attendance recovery as a standing line item, and the person…

Read NowThe Attendance Line Item Nobody Was Selling To: Reaching K-12 Student-Services Directors

Best Titles to Reach for Curriculum and EdTech Sales

Selling curriculum or educational technology to K-12 schools is rarely about reaching one person. A great product can still struggle if it lands in the wrong inbox. Many companies start by emailing principals or superintendents only. While those leaders matter, curriculum and EdTech buying decisions usually involve several people—each with different priorities. A curriculum director may focus on standards alignment.…

Read NowBest Titles to Reach for Curriculum and EdTech Sales

Write the Email That Gets Forwarded: One Send That Reaches the Whole K-12 Buying Committee

Roughly seven roles influence a typical K-12 purchase, from the teacher who requests a product to the business official who releases the money. You will email one of them. The other six will meet you as a forward, and the email you wrote for that first inbox is the only pitch they will ever see. That is the real assignment…

Read NowWrite the Email That Gets Forwarded: One Send That Reaches the Whole K-12 Buying Committee

The One-Year Contract Cap: How to Win K-12 Deals You Have to Re-Earn Every Year

More than 1 in 10 principals and district leaders now say their systems cap new vendor contracts at a maximum of one year, according to EdWeek Market Brief's School District Purchasing Priorities 2026-27 report. That is a structural break from the multi-year default education vendors built their revenue models on, and it lands right as districts finalize 2026-27 agreements. If…

Read NowThe One-Year Contract Cap: How to Win K-12 Deals You Have to Re-Earn Every Year

Public Schools Are Crowded. The Private and Charter Goldmine Is Wide Open.

The vast majority of education vendors point their outreach at public school districts — and they're all crowded into the same inboxes. Meanwhile, roughly 30,000 private K-12 schools (about 4.9 million students) and some 8,000 charter schools (3.8 million students, an all-time high) get a fraction of the attention. If you sell into education, selling to private and charter schools…

Read NowPublic Schools Are Crowded. The Private and Charter Goldmine Is Wide Open.

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