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The average school district ran nearly 3,000 distinct edtech tools last year, a 9% jump over the year before, and right now, in the quiet weeks of summer, IT and curriculum leaders are cutting that list down. Denver Public Schools pared its stack from more than 1,000 tools to 346 and saved about $1 million doing it. If you sell…
Nearly four in ten K-12 officials — 37% — say they're more likely to engage with a vendor that offers a free trial, according to the EdWeek Research Center. Yet most cold emails to schools open with a feature list and a request for a 30-minute demo. That mismatch is the real reason your reply rate is low, and it's…
Twenty-three percent of the nation's 500 largest school districts changed superintendents during the 2024-25 school year, up from 20% the year before and well above the pre-pandemic norm of 14 to 16 percent. District Administration called 2025 a record high. Most of those transitions take effect July 1, which means a real share of the “warm” district contacts in your…
The vast majority of U.S. public school districts operate on a fiscal year that runs July 1 to June 30. For companies that sell to schools, that single fact creates a short, high-value selling window most vendors ignore: the first weeks of July, when new budgets activate and discretionary spending resets. If you sell into education, the best time to…
Selling into the K–12 education market requires more than just a strong product—it requires timing, relevance, and a deep understanding of how schools actually receive and allocate funding. One of the most important and often misunderstood funding streams is Title I, a federal program designed to support schools with high percentages of low-income students. For vendors, Title I represents a…
School safety continues to be one of the highest-priority conversations happening across K-12 districts. Whether schools are evaluating visitor management systems, emergency communication software, campus surveillance, access control, behavioral threat tools, or classroom safety equipment, districts are spending time and budget reviewing solutions that protect students and staff. For companies selling school safety products, one of the biggest mistakes is…
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