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Write the Email That Gets Forwarded: One Send That Reaches the Whole K-12 Buying Committee

Roughly seven roles influence a typical K-12 purchase, from the teacher who requests a product to the business official who releases the money. You will email one of them. The other six will meet you as a forward, and the email you wrote for that first inbox is the only pitch they will ever see. That is the real assignment…

Read NowWrite the Email That Gets Forwarded: One Send That Reaches the Whole K-12 Buying Committee

The One-Year Contract Cap: How to Win K-12 Deals You Have to Re-Earn Every Year

More than 1 in 10 principals and district leaders now say their systems cap new vendor contracts at a maximum of one year, according to EdWeek Market Brief's School District Purchasing Priorities 2026-27 report. That is a structural break from the multi-year default education vendors built their revenue models on, and it lands right as districts finalize 2026-27 agreements. If…

Read NowThe One-Year Contract Cap: How to Win K-12 Deals You Have to Re-Earn Every Year

Public Schools Are Crowded. The Private and Charter Goldmine Is Wide Open.

The vast majority of education vendors point their outreach at public school districts — and they're all crowded into the same inboxes. Meanwhile, roughly 30,000 private K-12 schools (about 4.9 million students) and some 8,000 charter schools (3.8 million students, an all-time high) get a fraction of the attention. If you sell into education, selling to private and charter schools…

Read NowPublic Schools Are Crowded. The Private and Charter Goldmine Is Wide Open.

Schools Start July 23 in the South and After Labor Day in the Northeast: Stop Sending One National Back-to-School Blast

The 2026-27 school year does not have a first day. It has about seven weeks of them. Districts in South Carolina's Aiken County went back the week of July 23. Chattooga County, Georgia returned July 24, most of metro Atlanta reports August 3, several Mississippi districts start July 29, and New York City doesn't open until September 10. If your…

Read NowSchools Start July 23 in the South and After Labor Day in the Northeast: Stop Sending One National Back-to-School Blast

Your Tools Are Getting Audited This Summer. Here’s How to Not Get Cut From the District Stack.

The average school district ran nearly 3,000 distinct edtech tools last year, a 9% jump over the year before, and right now, in the quiet weeks of summer, IT and curriculum leaders are cutting that list down. Denver Public Schools pared its stack from more than 1,000 tools to 346 and saved about $1 million doing it. If you sell…

Read NowYour Tools Are Getting Audited This Summer. Here’s How to Not Get Cut From the District Stack.

37% of School Leaders Say One Thing Makes Them Open Your Email. Most Vendors Skip It

Nearly four in ten K-12 officials — 37% — say they're more likely to engage with a vendor that offers a free trial, according to the EdWeek Research Center. Yet most cold emails to schools open with a feature list and a request for a 30-minute demo. That mismatch is the real reason your reply rate is low, and it's…

Read Now37% of School Leaders Say One Thing Makes Them Open Your Email. Most Vendors Skip It

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