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Four in 10 district leaders expect professional development spending to increase in 2026-27 — more than any other budget category, including devices, according to EdWeek Research Center surveys behind the Market Brief purchasing priorities report. While vendors crowd into shrinking instructional and technology lines, PD is one of the few places district money is moving up. Selling professional development to…
Roughly seven roles influence a typical K-12 purchase, from the teacher who requests a product to the business official who releases the money. You will email one of them. The other six will meet you as a forward, and the email you wrote for that first inbox is the only pitch they will ever see. That is the real assignment…
More than 1 in 10 principals and district leaders now say their systems cap new vendor contracts at a maximum of one year, according to EdWeek Market Brief's School District Purchasing Priorities 2026-27 report. That is a structural break from the multi-year default education vendors built their revenue models on, and it lands right as districts finalize 2026-27 agreements. If…
The 2026-27 school year does not have a first day. It has about seven weeks of them. Districts in South Carolina's Aiken County went back the week of July 23. Chattooga County, Georgia returned July 24, most of metro Atlanta reports August 3, several Mississippi districts start July 29, and New York City doesn't open until September 10. If your…
The federal stimulus is gone. The March 28, 2026 deadline to liquidate ESSER dollars passed with no further extensions, leaving as much as $3 billion in already-obligated contracts stranded across 41 states, and the 2026-27 fiscal year that began July 1 is the first fully stimulus-free budget K-12 has run since the pandemic. Selling to schools after ESSER funding ended…
The average school district ran nearly 3,000 distinct edtech tools last year, a 9% jump over the year before, and right now, in the quiet weeks of summer, IT and curriculum leaders are cutting that list down. Denver Public Schools pared its stack from more than 1,000 tools to 346 and saved about $1 million doing it. If you sell…
