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AI Scammers Are Impersonating Superintendents. Here’s How Districts Decide Your Email Isn’t the Phish

Security researchers at KnowBe4 now classify 86% of analyzed phishing attacks as AI-driven, and K-12 is a favorite target: the most common school phishing play is an email impersonating a superintendent or principal, asking staff for gift cards, payroll changes, or W-2 data. Last November, a Wisconsin district cut $67,000 in checks to a scammer posing as its own superintendent.…

Read NowAI Scammers Are Impersonating Superintendents. Here’s How Districts Decide Your Email Isn’t the Phish

Your School Email List Goes Stale Every Summer: Clean It Before Gmail and Outlook Punish You

An email address that still delivers can belong to the wrong person. NCES data reported by EdWeek shows 11.2% of public school principals left the role between 2020-21 and 2021-22, and another 5.9% moved to a different school. That is roughly one principal in six sitting in a new seat, before you count superintendents, directors, or coordinators. Most of that…

Read NowYour School Email List Goes Stale Every Summer: Clean It Before Gmail and Outlook Punish You

Blasting Schools Cold in September Is Why You Land in Spam. Warm Your Domain Now.

Since late 2025, Gmail rejects non-compliant bulk email outright instead of quietly filing it under spam, and Microsoft has been bouncing unauthenticated volume senders with a hard 550 error since May 2025. If your school list sat untouched since the last bell rang in June, email deliverability to schools this September depends almost entirely on what you do in the…

Read NowBlasting Schools Cold in September Is Why You Land in Spam. Warm Your Domain Now.

The Attendance Line Item Nobody Was Selling To: Reaching K-12 Student-Services Directors

About 22% of K-12 students were chronically absent in the 2024-25 school year — roughly 10.8 million kids — and in nearly half of large urban districts the rate topped 30%, according to RAND's American School District Panel. That number stopped being a compliance footnote years ago. Districts now fund attendance recovery as a standing line item, and the person…

Read NowThe Attendance Line Item Nobody Was Selling To: Reaching K-12 Student-Services Directors

The Fastest-Growing Budget in K-12: How to Sell Into Career and Technical Education

While core instructional budgets flatten, one line is expanding: career and technical education. About 8.6 million students took a CTE course in 2023-24, up from 7.5 million four years earlier, a 16% jump, and the number of concentrators, students going deep into one career pathway, grew 25%. Roughly 12 million students now rely on the $1.4 billion Perkins V program,…

Read NowThe Fastest-Growing Budget in K-12: How to Sell Into Career and Technical Education

Best Titles to Reach for Curriculum and EdTech Sales

Selling curriculum or educational technology to K-12 schools is rarely about reaching one person. A great product can still struggle if it lands in the wrong inbox. Many companies start by emailing principals or superintendents only. While those leaders matter, curriculum and EdTech buying decisions usually involve several people—each with different priorities. A curriculum director may focus on standards alignment.…

Read NowBest Titles to Reach for Curriculum and EdTech Sales

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